Activities – the heart of your loyalty program

What is an activity?

In Trigg Loyalty it’s of course the activity you decide to be the foundation for your rewards (and the specific loyalty initiative). For you it could be sales and purchase initiatives like Summer Sale, Weekend Wow or Evergreen Always On. Or you can decide to reward more behavioural activities (emotional loyalty) like Referral, Download e-book, Birthday gift, Event sign-up, and so much more … And don’t forget: A loyalty program usually has a lot of activities going on – continuously rewarding the customers.

Start with Activities – the heart of Trigg Loyalty

Start first with creating the loyalty initiative you want – in Activities. There you give your activity a description (what kind of activity is this) and assign it to an activity type.

The Activity Type is either a Campaign or an Automation.

You also choose the Category for your activity (predefined alternatives):

• Recruitment
• Black Friday
• Campaign
• Basic bonus
• Variable bonus
• Brand bonus
• Online purchase
• Offline purchase
  
  And then you decide on the Activity Duration. When does it start? And when does it end? How long will you run this Activity?
  
  You also have an option to add an image for your Activity and/or a URL (landing page for activity).

All Activities is your short-cut

On the front page for Activities, you can see all of your activities (All Activities). So if you have many activities, you will find them there and you have an overview of what’s going on.

You can also search for activities there: Either free text or fixed to Status or Category.

This is what we call Activities. It’s the fundamentals for a campaign or a commercial initiative. Then we must agree on the Rules. That’s the next step in Trigg Loyalty.

It's rewarding to learn the fundamentals of Trigg Loyalty. We will keep you updated.

Keep up triggering loyalty

You should keep up your momentum: Loyalty is in high demand. In The 2024 European Consumer Trends Index from Marigold and econsultancy it’s documented that as much as “four in ten consumers are more likely to engage in a loyalty programme this year compared to last”.

And we couldn’t agree more with their conclusion:
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If you aren’t currently leveraging a dedicated loyalty programme, you’re likely missing out on revenue opportunities.